Music Video Theorists

Before we actually completed our music video we had to research a few theorists in order to see what we had to do in order to create a music video which would work. We looked in Sven E Carlsson, here is a spider diagram I created presenting his ideas about a music video.

Video Feedback

During the duration of the filming process we were always getting feedback from our target audience and our classmates. During Wednesday 24th March lesson we presented our music video to our class, this was their feedback.

"Like the story, although the narrative doesn't match the lyrics it still works very well with the song"

"Good cuts between scenes of emotion and the scenes of singing"

"Good cuts on the music and the plot, managed to get the timing with the music and the vocalists singing voice and cut with the sound on the acting scenes"

"Good use of all our shots taken, good variety of camera angles used"

However, there was a piece of criticism; it was that we included a medium shot which zoomed out showing alcohol. We included this in our video but it was used as an instalment to show that our character was upset there was no intention of advertising which our class and teacher thought it might have been so we will be removing that shot I believe. But that was the only criticism we received.

Our Video :D

Music Video Theory

As well as creating a music video we have had to research on how to market our video properly, look at theories including; Sven E. Carlsson and Andrew Goodwin. We looked at these to help us come to a conclusion on how to film our video properly and how to keep our target audience interested. We created a spider diagram with our research and a background on how music videos are created and a description of our Music video. See below:

Feedback on our video far

We have so far completed 2.41 minutes and are receiving feedback from our target audience, this is what they had to say: 

Robyn- "Flowed well with the song, is at a good standard currently"

"Entertaining didn't lose interest in the story"

"Could do with some more transitions" 

Marco- "Really good, good use of camera angles as there are a variety of them used from, panning, close ups, medium shots, long shots and powerful shots". 

"Maybe an adjustment could be to make a few of the shots shorter as some of them are long"

Aileen- "Enjoyed the way in which the video flowed, had good timing with story"

Lois- "Despite the story's narrative being different the story being used works well with the song and flows"

We have looked at the criticism and the praise and are taking our target audience's opinions into consideration as their opinion is vital.

Today's Work

Today in our lesson we began editing all of our footage from the video camera. It was a successful day because we managed to get over a minutes worth of footage completed in time with our singers EP song being played over our actors. However, there were problems as well because it is a challenging task trying to align the live music being played which we recorded and Tom Craven's studio recorded song but despite this we managed to get a good amount of work completed.

Music Video Update

We have recorded the music performance of our two singers playing our choice of song, 'I Fell for you'. We are using the computer program 'imovie' on the Apple Macs. We are recording the rest of our music video later this week which  involves the performance of the actors, this will allow us to then finish editing and put the video together and get our final piece. 

 

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