Wednesday, 25 November 2009

Analysing a Music Video. Boys Like Girls- The Great Escape

Genre- Punk Pop, Emo and Rock.

Narrative- The story of the song "The Great Escape" is about two groups of teenagers, one being a punk band doing a set of gigs and the other being a group of girls who want to make an escape from for a weekend. You assume that they have used a group of teenagers because they are aiming their music at the teenager area as their target audience. The story continues with the two groups eventually meeting and in the end of the video the two groups move off into the distance eventually distinguishing the name of the song "The Great Escape".

Target Audience- The target audience 'Boys Like Girls' are aiming at is the years of teenagers and the stereotype being the 'Punk, Emo look' because they are the groups that are most likely to listen to and by their album.

Unique Selling Point- In my opinion the main selling point is that they use a group of teenagers similar to their target audience in order to get their audiences attention.


Shot Types/Camera Angles- There are a variety of shots in the music video I watched ranging from 'Long Shots' to 'Close ups' even to the moving camera angle. This shows the variety put into the music video. I also think that they chose a wide range of camera angles which were at pace sometimes because of the type of music; with it being a 'rock' band the music is generally faster which meant that the camera angles and shot types had to vary and be at a faster pace. The cameras also had to focus on the band members when they were playing, they aimed upwards at the lead singer which showed that he was powerful and was in control.


Pace- The pace in this genre of music much faster than other types of music such as classical or alternative genres, this makes the band and type of music more exciting and appealing to a younger age group.


Special Effects- There was several split screen shots during the video which showed both groups Boys and Girls having the same ideas of escaping and also doing similar activities, this showed that eventually you would see the two groups coming together. Another special effect would be that when the group of boys are doing a gig, it shows cuts back to the night before and shows what the lifestyle of being a 'Rockstar' is like and then cuts forward again, but keeps doing it during the video.

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